What started as a ‘yacht spotter’ hobby, turned into a fast-growing site with thousands of unique daily visitors.
SuperYachtFan’s founder Peter ‘YachtFan’, started taking photos of yachts in 1997. At some point, he started posting these photos on photo-sharing websites and soon found that many followers enjoyed these photos.
In 2009 SuperYachtFan in its current format was published online and soon the focus changed from ‘yacht photos’ to ‘yacht owners’, creating the Super Yacht Owners Register. A database with more than 1,300 yacht owners.
This was an instant success as many people around the world are interested in, or curious about, these multi-million dollar yachts and their wealthy owners.
Investigative journalism
The SuperYachtFan team is active in Investigative journalism. We spend a lot of team researching and deeply investigate yacht ownership structures.
Our reporting is copied and/or used by many international media companies.
SuperYacht Site
With thousands of daily visitors and a strong growth rate,
SuperYachtFan became one of the largest ‘superyacht sites’
Contact SuperYachtFan:
Some visitor data:
The average number of daily visitors: 25,000
The highest number of daily visitors: 50,000
Number of individual visitors per year: 7,000,000
Number of Page Views per year > 10,000,000
Growth rate: 150% –
Gender: 54 % male, 46% female
Most visitors come from USA, UK, Canada, Italy, France, Spain, Germany, Russia and the Gulf region
Our mission is to become the largest ‘yacht and yacht owners’ website (in visitors numbers)
Our aim is 100,000 daily visitors, which we expect to realize in 2022.
And we are heading that way, as –
SuperYachtFan is active on Facebook, Twitter, Google+, Pinterest, Instagram and Flipboard
Our website is in compliance with the General Data Protection Regulation (GDPR). We do not collect, store or use visitors’ data, other than the use of Google’s Analytics tools. More information about the relevant Privacy Policy here. Our servers are based in Finland.
Praise and references from International Media:
“superyachtfan.com, your go-
“superyachtfan.com, a website about luxury yachts and their secretive owners”
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“Special thanks to SuperYachtfan.com for the detailed information on yacht ownership”
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“an industry expert with SuperYachtfan.com, a website that keeps a register of luxury yachts and celebrities”
“Forbes ??????? ????? ??????????? ????? ? ?????????? ? ?? ?????????? SuperYacht Fan” (some text in Russian ;-)
“sites like SuperYachtFan.com”
“Superyachtfan.com reports that”
“according to the expert owner of SuperYachtFan.com”
Retired SuperYacht Broker:
“You are the longstanding Superyacht Oracle”
“Superyachtfan.com, a specialized website that tracks the world’s largest and most exclusive recreational boats,”
“according to reports in luxury goods publications SuperYachtFan”
“A boating website called Superyachtfan.com ”
“Superyacht Fan is an independent collection of high-value private vessels along with well-sourced ownership details and registration information”
Other Media Using our Data / Research and Referring to SuperYachtFan
SuperYachtFan online presence compared to other yachting sites, according to SEMRUSH.